![]() ![]() He was also sounding a warning about the threat that power poses-and the risk of being oblivious to that threat. “What’s been forgotten,” argues author Nicolas Carr in The Shallows, “is that McLuhan was not just acknowledging, and celebrating, the transformative power of new communication technology. At the core of the book is a phrase that most have heard: “The medium is the message.” Understanding Media contained the simple prophecy that electronic media of the twentieth century-at the time consisting of telephone, radio, movies, television, but also including newer technologies like the Kindle, the Internet, the iPad-were breaking the traditional limitations of text over our thoughts and senses. Thanks to McLuhan’s ability to turn a phrase, Understanding Media is a work more talked about than read. ![]() Marshall McLuhan rocketed from an unknown academic to rockstar with the publication of Understanding Media: The Extensions of Man in 1964. ![]()
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